Fanbase partner with Reading City!

We’re pleased to announce that Combined Counties Premier Division North side Reading City have partnered with Fanbase to improve their fan experience. With Fanbase, supporters can buy tickets, book hospitality, and read club news in one place. The platform works on mobile, tablet, and desktop, so fans can stay informed wherever they are. Tickets can be bought in a few clicks and saved to Apple or Google Wallet for quick entry on matchday.

For Reading City, Fanbase offers tools to better understand and reach their supporters. The club can track data, send updates, and contact fans directly with messages like match information, surveys, or reminders.

The platform also helps the club increase revenue by making ticket sales easier, offering add-ons at checkout, and showing sponsor messages in the app, including the newsfeed, match centre, and emails.

Fanbase business development manager, Kevin Russell, commented, “Fanbase are delighted to announce our latest partnership with Reading City FC. It is great to be working together with the club at such an exciting time in their history. Everybody connected with Reading City FC will be able to utilise and fully benefit from the Fanbase platform, further developing the relationship with fans and also the growth of the club off the pitch. We look forward to sharing a long and successful partnership alongside the club”

Ryan Sheehan, Club Lead for Marketing, Communications & Community Engagement said:“ I’d like to welcome Fanbase onboard, everyone at Reading City Football Club is really looking forward to working with them going forward. As a forward-thinking football club we are always looking at how we can improve and it was clear that Fanbase stood out as an opportunity for us to elevate the experience for our valued supporters but also future-proof how we sell tickets. This is the start of an exciting new era for our ticketing and supporter experience at Reading City Football Club, and on behalf of everyone at Reading City Football Club we would like to say a big thank you to Kevin Russell and the whole Fanbase team for their work so far, and look forward to seeing what we can achieve together in the future!”

Fans can follow Reading City and find updates here, with season tickets on sale now.


We are dedicated to transforming the sports industry by providing clubs with the tools they need to better understand and engage their fanbase. If you are interested in learning more about how Fanbase can help your club, don't hesitate to get in touch with us today. Our team is ready to get you set up in a matter of hours, so you can start reaping the benefits of our cutting-edge platform. Join today and take your club to the next level!

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