Fanbase enters the English Football League as they partner with Shrewsbury Town FC!
We're thrilled to announce our partnership with Shrewsbury Town, a League One side, marking our first steps into the English Football League!
Our mission from the start has been to ensure every fan has a world-class experience where they feel known and looked after and for every sports organisation to be able to operate like the top 1%. So it’s a fantastic moment to bring Fanbase technology to the third tier of English football.
This partnership is set to offer fans a desktop and mobile-optimised experience, making it easier than ever for fans to purchase from and engage with the club. Fans can buy, store and share tickets in their Fanbase wallet or directly on their mobile devices, making matchday entry smoother and quicker than ever.
But it's not just about ticketing. Fans will also enjoy instant access to the latest club news and can book hospitality packages and subscribe to memberships in seconds, making engagement with the club easier—both on matchday and in the build-up.
With fan data insights at their fingertips, the club will be able to understand attendance and spending habits at a glance. This will empower the club to deliver more targeted, effective communications, enhancing its connection with supporters. Integrated push notifications allow the club to share real-time updates and exclusive content, boosting fan loyalty and interaction.
Add Fanbase Rewards and Fanbase Audiences (coming soon) into the mix and Shrewsbury Town now have a suite of tools to take engagement and revenue to new heights.
Commercially, this partnership also unlocks new sponsorship opportunities, which can be integrated directly into the content feed or match centre—supporting the club's financial sustainability.
Alasdair Crawley, CEO at Fanbase, commented: “When I met with Martin, Liam and Andy it was clear from the outset that our values, our vision and our mission were all entirely aligned between the club and Fanbase. We’re extremely motivated and excited to serve Shrewsbury Town FC and their fanbase as our first EFL partnership kicks off.“
Martin Gaunt, Ticketing Manager, Shrewsbury Town FC shared “We're really excited to announce our partnership with Fanbase as our new ticketing provider for Shrewsbury Town.
From a Ticket Office point of view, I love the company's forward thinking and focus on improved fan experience.
Fanbase's innovative technology and user-friendly interface will help our fans to buy tickets quicker and easier than ever“
Liam Dooley, CEO, Shrewsbury Town FC stated “Working with Fanbase is the next step on our wider digital marketing strategy.
Their CRM system will allow us to understand our supporter base better and identify opportunities for cross-selling, upselling as well as additional sponsorship opportunities “
Fanbase is accessible through any internet browser at app.fanbaseclub.com and can be downloaded via the Apple or Android store.
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We are dedicated to transforming the sports industry by providing clubs with the tools they need to better understand and engage their fanbase. If you are interested in learning more about how Fanbase can help your club, don't hesitate to get in touch with us today. Our team is ready to get you set up in a matter of hours, so you can start reaping the benefits of our cutting-edge platform. Join today and take your club to the next level!
