Fanbase and Fanfare Sport have come together to host a special webinar series in February and March 2025 designed to:
Help educate clubs on data-led approaches, marketing best practices and new ways of working to help achieve commercial and fan engagement goals
To facilitate networking between clubs to share best practice
Who is this for?
People who are currently working at a sports club who are motivated to learn, network and supercharge fan engagement at their club.
About the hosts
Gemma Avery, Founder of Fanfare Sport has over fifteen years of experience in marketing, fan engagement, media and matchday experience. Having worked with Arsenal FC, Burnley FC and organisations such as The FA and Premiership Women's Rugby, Gemma's experience across different levels of sports provides a unique approach that helps clubs to grow an engaged fan base in a way that is sustainable and authentic to them.
Alasdair Crawley founded one of the UK’s fastest-growing fan engagement tech companies and has spent five years working side-by-side with clubs to improve off-field activities and boost engagement and revenue.
Selected participants will be expected to join all three webinars.
The webinar series includes:
1. Setting yourself up for success on matchday - Monday 10th February - 6pm
2. Setting yourself up for success outside of matchday - Monday 24th February - 6pm
3. How to supercharge fan engagement at your club - Monday 24th March - 6pm
If you’d like to be involved then fill out this short application form. Successful applicants will be contacted in early January 2025.