Esher Rugby focus on Fan Engagement with Fanbase.
We are delighted to announce the launch of our latest partnership with National One side Esher Rugby!
Fans of Esher now have access to digital ticketing and exclusive content through the Fanbase app with more on the way including memberships and events. Having all of this in one place significantly improves the fan experience, giving them the opportunity to purchase and store tickets / membership cards within their Fanbase wallet rather than across multiple platforms.
From a club perspective having information on all of the above in the Fanbase portal not only improves the management of day-to-day operations but gives club officials the opportunity to identify the fans who are most engaged with the club and start to build a detailed fan profile that can be used for upsell opportunities / sponsor activation.
Esher used the platform in the background over the last season to manage complimentary tickets for players and directors before giving fans the opportunity to claim free tickets for the last game of the season against Worthing at Molesey Road which turned out to be a National One record of 1350!
Fanbase co-founder Michael Crawley commented “ We are delighted to announce our digital partnership with Esher rugby club and we're looking forward to working with their ambitious back office team. We will be focussing on multiple streams, including digital ticketing (season tickets, fixtures and events), content, fan data and marketing to elevate the fan experience across the board. On a personal level, having played rugby growing up I have always known about Esher rugby club, which is steeped in history, so I am really excited to work with them and get down there for a few games! “
You can check Esher out on Fanbase for yourself by clicking the button below 👇