Morton focus on fan engagement with Fanbase
We are proud to announce the launch of our partnership, with SPFL Championship side, Greenock Morton, one of the most iconic and historic football clubs in Scotland. This collaboration comes after a competitive tender where Fanbase was selected as the best fit for Greenock’s big ambitions across commerce, data and fan communication.
The Fanbase platform will be put to use right across Greenock Morton, turning ticketing, hospitality and memberships into an any channel, 24/7 365 operations largely automated via Fanbase’s cutting-edge technology. By leveraging these features, the club can significantly improve the fan experience by utilising Fanbase’s API-driven platform which will power the mobile app, web integration and in-person applications. This platform will not only save over 4 hours of time per staff member per week but will also support an increase in revenue of 10-20% through a better understanding of fan behaviour and utilising the fastest ticketing software in sports.
At Fanbase, we are dedicated to creating a personalised, engaging, and immersive fan experience. Our partnership with Greenock Morton will enable us to achieve this goal and provide supporters with a truly unique and memorable experience. We look forward to working closely with Greenock Morton to create a fan engagement platform that exceeds all expectations.
Greenock Morton Finance Director, Michael Harkins, said “We are delighted to be announcing our new partnership with Fanbase and excited as to the opportunities this will provide the club and our supporters. The Fanbase technology is cutting edge and we can’t wait to start working with Ali and his team on the roll-out plan”
Fanbase CEO, Alasdair Crawley commented “Morton at its heart is a community club. It’s going through a huge positive transformation to grow the club and to better serve the local community. The journey they have embarked on is remarkable. By selecting Fanbase, Ticketing, Commercial, Media and the board will now be connected by one platform, Fanbase a next-generation software which will enable Morton to drive forward their revenue, understand their fans and keep track of their revenue performance with the click of a button. All this whilst unlocking communication channels they’ve never had before to connect with their fans wherever they are. This is what we exist to support and we’re very proud to begin our journey with this iconic Scottish club.
