Lansing Common focus on fan engagement with Fanbase
We are delighted to announce the launch of our latest partnership with Midwest Premier League side Lansing Common as part of our further expansion into the US!
Lansing Common are a football club that has been established with a unique vision of community-driven ownership and support. The club has become a hub for local football enthusiasts, providing them with an opportunity to watch high-quality matches and support a team that not only reflects their values but represents the city’s rich heritage and culture. As a supporter-owned team, they are committed to giving back to the community and working to promote the sport’s growth in the region.
Lansing Common’s partnership with Fanbase now allows their fans to enjoy a variety of perks, such as memberships, digital ticketing, exclusive content and more in a single platform. This collaboration not only simplifies the fan experience and provides a more personalised approach but gives the club the ability to gain valuable insights into how their fans interact with the team, enabling them to customise their offerings to cater to their loyal supporters’ specific needs and preferences.
Fanbase co-founder Alasdair Crawley commented,” The Fanbase sports operating system will bring key members of the Lansing Common FC team together onto one platform for the first time to drive fan engagement and sales spearheaded by the cutting edge Lansing Mobile app via Fanbase, the team behind Lansing should save a heap of admin time and we hope to see an increase in game day revenues across the season by bringing ticket commerce, data and communication together for the first time.”
Lansing Common president Eric Walcott commented, "The Fanbase partnership excites us because it gives us a new way to connect with fans, simplifies the ticketing experience, and allows us to deliver unique content to our fans in creative new ways.”
If you are looking to learn more about how Fanbase can help your club then get in touch with us today, we can get you set up in a matter of hours!
