Fan engagement should not begin and end on matchday. Fanbase gives sports clubs one platform to stay connected with supporters before, during and after the fixture.
Tickets, club content, communications and supporter data come together in one experience. That means a better service for fans, more relevant communication and more opportunities for clubs to grow the value of every supporter relationship over time.
No upfront cost. Pay per ticket.
Club branding for illustration. Sample data.
season ticket revenue at FC United
digital sales at Caernarfon Town
a year from membership at Raith Rovers
The relationship between a supporter and a club is built over time, through fixtures, ticket purchases, memberships, club news, matchday experiences and hundreds of smaller interactions.
Fanbase brings key parts of that experience together, including tickets, club information, content and direct communication, so supporters do not have to move between disconnected systems to stay close to their club.
That gives supporters a stronger reason to return between fixtures, not just when they need to buy a ticket.
Club branding for illustration. Sample data.
Club branding for illustration. Sample data.
Fanbase gives clubs a direct route to supporters through digital channels, so teams can send timely, relevant messages without relying entirely on social platforms.
That includes practical service messages, matchday information, ticket updates and reminders, as well as campaigns around fixtures, memberships and other club products.
The aim is not simply to send more messages. It is to make communication more useful to each supporter.
A supporter who has attended their first match should not necessarily receive the same message as a season-ticket holder. A member who regularly buys hospitality has a different relationship with the club from someone who has not attended for several months.
Fanbase brings supporter behaviour together so clubs can build useful audiences and talk to each group in a way that reflects their real relationship with the club.
That means moving away from one-size-fits-all messaging towards communication built around what supporters actually do.
Club branding for illustration. Sample data.
Fan engagement is often treated purely as a marketing challenge. In reality, some of the most valuable communication a club can send is simply good service.
A reminder ahead of a fixture. An update when something changes. A message after the game thanking supporters for coming and helping them get home safely.
These moments help clubs build trust and create a more thoughtful supporter experience over time. Fanbase makes that ongoing conversation easier to manage.
A supporter journey might begin with discovering a fixture, buying a first ticket or following a club. The opportunity is what happens next.
Fanbase helps clubs connect those moments so a first-time attendee can become a returning supporter, a regular attendee can become a member and a member can build a deeper relationship with the club. By connecting engagement with ticketing and supporter data, clubs can see where each supporter sits in that journey and create more relevant experiences around them.
Customer story · Raith Rovers
“We doubled our ticketing revenue in year one.”
Andy Barrowman, CEO, Raith Rovers
Clubs have no shortage of ways to talk to supporters. The challenge is that those channels are often disconnected from the data that would make the communication useful. Fanbase connects engagement with ticketing, memberships and supporter activity, so engagement becomes less about broadcasting and more about building a relationship.
Club apps
Give supporters a dedicated place to access tickets, follow their club and stay connected throughout the week.
Push notifications
Send timely information straight to supporters' devices, from fixture updates and ticket reminders to relevant club messages.
Club content
Bring club information and content into the same experience supporters already use for tickets and matchday.
Audience segmentation
Create supporter groups based on real behaviour, purchases and attendance.
Supporter profiles
Bring interactions together into a clearer view of each supporter relationship.
Ticketing and membership integration
Connect engagement directly with match tickets, season tickets and memberships rather than treating them as separate systems.
All included in one transaction fee. See how pricing works
Fanbase helps clubs move beyond surface-level measures such as reach and follower counts.
By connecting engagement with purchases and attendance, clubs can see which interactions lead to real behaviour, identify their most engaged supporters and re-engage those who have drifted away.
The problem is rarely that clubs have no data. The challenge is making it useful: clearer profiles, better audiences and more relevant communication.
A fan engagement platform helps sports organisations manage and improve their relationship with supporters across digital channels. This can include club apps, direct communication, supporter data, content, ticketing and audience segmentation.
Fanbase brings tickets, supporter activity, club communication and data together, helping clubs create a more connected supporter experience and communicate more relevantly over time.
Yes. Fanbase allows clubs to communicate directly with supporters through push notifications and other digital messaging.
Yes. Ticket purchases and attendance form part of the wider supporter relationship within Fanbase, so clubs can create audiences and communication based on real behaviour.
Yes. Fanbase gives clubs a clearer view of supporter behaviour and the tools to communicate with different audiences, including supporters who have not attended or purchased recently.
No. Fanbase supports sports organisations across different sports and competition structures.
The best fan engagement is not about sending more messages. It is about understanding supporters better, giving them a useful experience and staying connected in ways that strengthen their relationship with the club.
Kick-off confirmed.
Thanks. We'll send your club's numbers over shortly.
Hit the post.
That didn't go through. Give it another shot in a moment.
“We hit the highest conversion rates we've ever had.”
Michael Jacobs
Associate Commissioner, Atlantic 10