02 · Know your crowd
Get a complete view of every fan. Then reach the right fans with ready-made audiences.
Ticketing, memberships, add-ons, hospitality, loyalty and merchandise data, all in one profile.
No upfront cost. Pay per ticket.
Club branding for illustration. Sample data.
for every fan, across everything they buy
for fans across the Fanbase ecosystem
optimised for fans on every device
Fan profiles
See what every fan buys, how often they come and what they're worth to your club. No spreadsheets to stitch together.
“We have one platform for football, hospitality and events. That’s powerful, because now we can build on the data.”
Cameron Watson, Director, Dumbarton FC
Club branding for illustration. Sample data.
Sample data.
Fanbase Audiences
Suggested audiences from your fan data that let you upsell, recognise and reward your fans.
“Audiences found us fans who’d been to six, seven, eight games in a season. That’s low-hanging fruit.”
Liam Hesketh, Head of Ticketing, Manchester Basketball
Insights
Live dashboards show revenue and sales for every game, event and season ticket. Connect Google Analytics and Meta Pixel to track visits and sales back to your campaigns.
“It gives us tighter control, and we’re collecting data, which is the all-important thing for us.”
Pippa Dickson, Head of Commercial, Caledonia Gladiators
Club branding for illustration. Sample data.
Single fan profile
Every ticket, membership, add-on and purchase in one place.
Spend and attendance insights
See who comes, how often and what they spend.
Audience insights
See each audience's size and how many have opted into marketing.
Suggested audiences
Ready-made audiences to upsell, recognise and reward fans.
Lifecycle audiences
Ready-made audiences for every stage.
Shopify merchandise data
Merch purchases on the same fan record.
Reports
Sales and attendance reports in one click.
Data export
Your data, whenever you need it.
Attendance from gate scans
Every scan adds to the fan's history.
All included in one transaction fee. See how pricing works
Customer story · Chester FC
“It was about how we sell tickets, the customer journey and how we engage supporters.”
Albert Davies, General Manager, Chester FC
Tell us your club and we'll set up a short call with our team. We'll show you Fanbase working for a club like yours and bring your club's rate.
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“We tracked at a 30% increase in ticket sales.”
Dale Pryde-MacDonald
CEO, Greenock Morton