Most football clubs do not need more fan data. They need to make better use of the data they already have.
Fanbase brings ticket purchases, attendance, memberships, hospitality and supporter activity together in one place, giving clubs a clearer view of every supporter and the tools to turn that insight into better communication, stronger relationships and new revenue.
No upfront cost. Pay per ticket.
Club branding for illustration. Sample data.
season ticket revenue at FC United
digital sales at Caernarfon Town
a year from membership at Raith Rovers
Every ticket sold, membership purchased, season ticket renewed and match attended tells your club something. The challenge is that this information often sits across different systems, spreadsheets and teams.
Fanbase brings together the actions that explain the relationship behind the record, including ticket purchases, match attendance, memberships, hospitality and other supporter activity. Ticketing, matchday, commercial and marketing teams can all work from the same picture.
The result is supporter data that can actually inform decisions rather than simply sit in a database.
Club branding for illustration. Sample data.
Club branding for illustration. Sample data.
The value of supporter data comes from what happens next. Fanbase helps clubs use audience insight to make communication more relevant, whether the aim is better matchday service, driving attendance, increasing renewals or introducing supporters to another club product.
A first-time attendee might receive useful information ahead of their next visit. A supporter who has stopped attending can be re-engaged. A regular ticket buyer can be introduced to membership.
The goal is not to send more messages. It is to make each one more useful.
A purchase tells you that somebody intended to attend. Attendance tells you what actually happened.
By connecting ticketing and matchday activity, Fanbase helps clubs see attendance patterns, understand which audiences are returning and spot where relationships may be weakening.
That information helps clubs make better decisions on retention, ticketing campaigns and future supporter engagement.
Club branding for illustration. Sample data.
Not every supporter should receive the same message. A first-time buyer, season-ticket holder, hospitality customer and lapsed attendee all have different relationships with the club.
Fanbase helps teams create supporter audiences based on actual behaviour: supporters who have not renewed, people attending for the first time, regular buyers without a membership, or supporters who have not returned for several fixtures.
Segmentation becomes more useful when it is built around what supporters actually do.
A supporter might buy a season ticket, join a membership, attend hospitality and engage with the club throughout the year. Looking at those interactions separately can hide the real value of the relationship.
Fanbase gives clubs a more complete view, making it easier to identify high-value relationships, understand buying patterns and grow lifetime value over time. That does not mean treating every fan as a sales opportunity. It means understanding the relationship well enough to offer products and communication that are actually relevant.
Customer story · Raith Rovers
“We doubled our ticketing revenue in year one.”
Andy Barrowman, CEO, Raith Rovers
Generic CRM systems can store supporter records, but they often sit separately from the activity that makes those records useful. In Fanbase, supporter data is connected directly to ticket purchases, attendance, memberships and other actions, so they build one ongoing relationship rather than a list of separate transactions.
Unified supporter profiles
Bring ticketing, attendance, memberships and other supporter interactions into one clearer view.
Audience segmentation
Create useful groups based on real supporter behaviour and activity.
Attendance insight
Understand who is attending, returning or beginning to disengage.
Purchase history
See how supporters interact with tickets, memberships, hospitality and other club products.
Re-engagement audiences
Identify supporters whose behaviour has changed and build campaigns around them.
Targeted communication
Use supporter insight to make marketing and service communication more relevant.
All included in one transaction fee. See how pricing works
Football clubs have spent years being told to collect more supporter data. For many, the bigger opportunity is already sitting inside the database they have.
Every transaction and attendance gives the club a little more information about the relationship. Fanbase connects those signals and turns them into something commercial, marketing and leadership teams can use: better service, more relevant marketing, stronger retention and greater value from existing supporters.
The difference is not having more data. It is being able to do something with it.
A football club CRM is a system designed to help clubs manage supporter information and understand their relationship with fans. This can include ticket purchases, attendance, memberships, communications and other supporter activity.
Fanbase connects supporter data directly with ticketing, attendance, memberships and other activity taking place across the platform. This gives clubs a CRM built around real supporter behaviour rather than a standalone database.
Yes. Clubs can build audiences based on supporter activity, helping teams identify groups such as first-time attendees, regular buyers, members, lapsed supporters or season-ticket holders.
Yes. By understanding changes in attendance and purchasing behaviour, clubs can identify supporters who may be disengaging and communicate with them more relevantly.
Yes. Fanbase helps clubs create more useful audiences and use supporter behaviour to make marketing and service communication more relevant.
No. Fanbase is designed to support clubs with different levels of resource and operational complexity, including organisations with small commercial and marketing teams.
Your club already collects valuable information every time a supporter buys, attends or engages. Fanbase turns those interactions into a clearer understanding of each supporter, so your teams can communicate better, retain more fans and find new opportunities for growth.
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“We hit the highest conversion rates we've ever had.”
Michael Jacobs
Associate Commissioner, Atlantic 10