Modern clubs need more than basic turnstile ticketing. Fanbase gives football clubs everything they need to sell tickets, manage matchday and build stronger supporter relationships from one platform.
From single-match tickets and season passes to hospitality, memberships and supporter data, Fanbase removes unnecessary friction for both clubs and fans. Buying is faster, administration is simpler and every interaction gives your club a clearer view of the people behind the transaction.
No upfront cost. Pay per ticket.
season ticket revenue at FC United
digital sales at Caernarfon Town
a year from membership at Raith Rovers
Selling a ticket is only the beginning of the matchday experience. Fanbase is built to make the full journey simpler, from the moment a supporter decides to attend through to the moment they reach the gate.
Clubs can sell match tickets, season tickets and other products online through a straightforward supporter experience, while staff have the tools they need to manage sales, access and reporting from one place.
That means less manual work, fewer unnecessary steps for supporters and a ticketing experience designed around how modern clubs actually operate.
Club branding for illustration. Sample data.
Club branding for illustration. Sample data.
Supporters expect buying a football ticket to be quick and easy. Fanbase helps clubs remove the barriers that can turn a simple purchase into an abandoned checkout.
Tickets can be bought digitally and stored securely for matchday, while season tickets and passes can sit alongside other supporter products in the same experience. Clubs can manage fixtures, ticket types, allocations and sales without relying on disconnected systems.
The result is a smoother buying journey for supporters and a clearer operational picture for club staff.
Matchday systems need to work when the pressure is highest.
Fanbase's scanning tools are built to support clubs at the gate, including offline functionality that helps tickets remain accessible even when signal is poor. Supporters do not need to worry about finding a connection outside the stadium, and club staff can keep entry moving without creating unnecessary queues.
For clubs, that means greater confidence at the gate and fewer avoidable problems when thousands of supporter interactions are happening at once.
Club branding for illustration. Sample data.
Modern clubs are selling far more than entry to a fixture.
Fanbase allows clubs to bring match tickets, season tickets, hospitality and memberships into one wider commercial experience. Instead of forcing supporters into separate systems and disconnected journeys, clubs can manage more of their revenue through one platform.
That creates a simpler experience for the supporter and gives the club a more complete understanding of what each person is buying and how they are engaging over time.
Every ticket purchase tells your club something. Fanbase brings supporter activity together so clubs can understand who is buying, how often they attend and what else they engage with. Rather than leaving useful information trapped inside a transaction, clubs can use it to create better audiences, improve communications and build stronger relationships.
A first-time ticket buyer can become a returning supporter. A regular attendee can become a member. A season-ticket holder can be introduced to hospitality, retail or other club experiences that are genuinely relevant to them. The value is not simply in collecting more data. It is in making better use of the data your club already has.
Customer story · Raith Rovers
“We doubled our ticketing revenue in year one.”
Andy Barrowman, CEO, Raith Rovers
Fanbase is built for football clubs with different ambitions, different resources and different matchday environments. For clubs operating with lean teams, the platform reduces the amount of manual administration needed to manage fixtures and supporter access. For larger organisations, it provides the infrastructure to manage high volumes, multiple products and more complex supporter journeys.
Match tickets
Create and sell tickets for individual fixtures through a straightforward digital journey, with clear control over pricing, ticket types and availability.
Season tickets and passes
Manage long-term supporter access digitally and make it easier to sell, renew and administer season tickets.
Gate access and scanning
Use dedicated matchday scanning tools designed to keep entry moving, with offline capability for environments where mobile signal cannot be relied upon.
Hospitality
Sell hospitality alongside general admission, with greater control over packages, bookings and supporter information.
Memberships
Connect ticketing with memberships so clubs can build recurring revenue and give supporters more reasons to stay close throughout the season.
Supporter data
Bring ticket purchases, attendance and other interactions together to create a more useful view of the supporter relationship.
All included in one transaction fee. See how pricing works
Football clubs have spent years adding more systems to solve individual problems. Ticketing in one place, memberships in another, supporter communications elsewhere and useful data spread between them all. Fanbase takes a different approach.
By bringing these interactions together, clubs can move from simply processing transactions to understanding the full supporter journey. That makes it easier to identify opportunities, communicate more effectively and deliver a better experience over time.
It also means the relationship does not end once a ticket has been scanned.
Football ticketing software allows clubs to sell, manage and distribute match tickets digitally. Modern platforms can also support season tickets, gate scanning, hospitality, supporter data and other parts of the matchday experience.
Yes. Fanbase supports digital season tickets and passes alongside individual match tickets, helping clubs manage supporter access through the same platform.
Yes. Fanbase provides dedicated scanning tools for matchday access, including offline functionality designed for situations where stadium signal is unreliable.
Yes. Clubs can use Fanbase to sell hospitality products alongside match tickets and other supporter products.
Yes. Fanbase works with clubs across different levels of the football pyramid and is designed to support organisations with both small operational teams and more complex commercial requirements.
Fanbase brings supporter interactions together so clubs can build a clearer view of buying behaviour, attendance and engagement. This data can then support segmentation, communication and wider commercial activity.
Football ticketing should do more than process a transaction. Fanbase helps clubs sell more effectively, simplify matchday and build a stronger relationship with the supporters behind every ticket.
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“We hit the highest conversion rates we've ever had.”
Michael Jacobs
Associate Commissioner, Atlantic 10
