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Ticketing and fan engagement for USL clubs

Sell more.Know your crowd.Grow your fanbase.

One platform for ticketing, fan data and marketing, built for every level of the USL. Billed in USD, supported in US time zones.

No setup fee. No monthly fee. Pay per ticket.

Trusted across North America

312

clubs, leagues and colleges use Fanbase

900k

fans on the platform

$0

setup fee or monthly fee

01 · Sell more

Every ticket in one checkout.

Single games, season tickets, groups and suites, sold in a few taps on any device.

  • Apple Pay, Google Pay and wallet tickets
  • Merch in the same order, with Shopify
  • Offline scanning at the gate

“We hit the highest conversion rates we've ever had.”

Michael Jacobs, Associate Commissioner, Atlantic 10

Club home and a 2027 season ticket in the Fanbase app

Club branding for illustration. Sample data.

Fan list in Fanbase showing supporter profiles

Club branding for illustration. Sample data.

02 · Know your crowd

One profile for every fan.

Every ticket, renewal and merch order builds a single view of each fan.

  • See who bought, who came and who drifted away
  • Ready-made audiences for first-timers and regulars
  • Spot season ticket holders at risk

“Audiences found us fans who’d been to six, seven, eight games in a season. That’s low-hanging fruit.”

Liam Hesketh, Director of Ticketing, Manchester Basketball

03 · Grow your fanbase

Turn first-timers into regulars.

A USL season is short. Automated email, push and SMS bring fans back game after game.

  • Welcome first-time buyers
  • Win back lapsed fans
  • Push renewals before the deadline

“One push notification increased match sales by 10%.”

Scott Neil, General Manager, Edinburgh Capitals

Automated fan journey in Fanbase

Club branding for illustration. Sample data.

Customer story · Raith Rovers

“We doubled our ticketing revenue in year one.”

Andy Barrowman, President, Raith Rovers

Everything in one platform

Single-game tickets

Regular season, playoffs and one-off events.

Season tickets and flex plans

Sell, renew and manage in one place.

Group sales

Pricing for youth clubs, schools and businesses.

Suites and premium

Suites and VIP packages, sold with tickets.

Merch and add-ons

Link your Shopify store. Add food and drink.

Apple Pay and Google Pay

One-tap payment on any device.

Wallet tickets

Fanbase wallet, Apple Wallet and Google Wallet.

Offline scanning

Fast game day entry, even with no signal.

Fan profiles

One profile per fan across every purchase.

Audiences

First-timers, regulars and lapsed fans, ready to go.

Email, push and SMS

Automated journeys that bring fans back.

Partner offers

Put sponsor offers in front of the right fans.

All included in one transaction fee. See how pricing works

See it with your club's branding.

Tell us about your club and we'll set up a short call. We'll show you Fanbase working for a USL club like yours, with your pricing in USD.

  • No set-up fee
  • No monthly fee
  • No obligation

You'll add your details on the next page.

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Thanks. We'll send your club's numbers over shortly.

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“We hit the highest conversion rates we've ever had.”

Michael Jacobs

Associate Commissioner, Atlantic 10