Fanbase Announcement

Fanbase is pleased to announce a new partnership with AFC Rushden & Diamonds, who join the platform as their Official Ticketing Partner.

A fan-owned football club built on community, resilience and a deep connection to its supporters, AFC Rushden & Diamonds represents everything that makes the non-league game so special. With supporters at the heart of every decision, the club continues to set the standard for fan-first football.

Through this partnership, Fanbase will support the club across ticketing, communication and supporter engagement, helping to create a smoother, more connected matchday experience while unlocking new opportunities to better understand and serve their fanbase.

As clubs across the pyramid look for ways to strengthen relationships with supporters and drive sustainable growth, AFC Rushden & Diamonds is a clear example of what can be achieved when fans are truly at the centre of a club’s model.

Kevin Russell, Business Development Manager at Fanbase, said:

“We’re delighted to be partnering with AFC Rushden & Diamonds, a club with a unique story and a genuine connection to its supporters. As a fan-owned club, there is a clear alignment in how important the supporter experience is, and we’re excited to support the team in delivering a seamless ticketing journey and deeper fan engagement. We’re looking forward to working closely with the club as they continue to grow on and off the pitch.”

Cameron Lee, Commercial Team at AFC Rushden & Diamonds, said:

“We are excited to be partnering with Fanbase as our Official Ticketing Partner. In partnering with Fanbase, it will enable us to provide our fans with an improved customer journey and higher levels of engagement. As a fan-owned football club, our fans are at the heart of every decision we make, and onboarding with Fanbase will improve their customer experience ten fold. We are looking forward to seeing this partnership grow over the coming years!”

As Fanbase continues to work with clubs across the UK, the focus remains on helping organisations build stronger relationships with their supporters through better ticketing, communication and data.

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