Fanbase Announcement

Fanbase is pleased to announce a new partnership with Sutton United, as the club continues to build momentum both on and off the pitch.

A club that has carved out its own place in the English game through resilience, ambition and a strong sense of identity, Sutton United enters this partnership with a clear focus on growth. From historic cup runs to recent league progress, the club has consistently shown an ability to evolve, and this next step reflects that same forward-thinking approach.

Through Fanbase, Sutton United will unify its ticketing, communication and supporter data into a single platform. Supporters will benefit from a more seamless journey across tickets, memberships and experiences, while the club gains clearer insight into fan behaviour, attendance and engagement.

For Sutton United, this is about more than just ticketing. It’s about recognising and rewarding supporters, strengthening connections and building a more complete picture of the fanbase to support long-term growth.

Jerome McCarthy, Head of Growth at Fanbase, said:

“We’re delighted to welcome Sutton United to Fanbase. The club, like many others, are looking to level up the fan experience, recognise, reward and engage fans to drive growth across the club.

With Fanbase, they’ll have all the tools required to achieve this so we’re excited to have been chosen as their Ticketing and Fan Engagement partner.

Most importantly they have a forward-thinking, motivated team behind the scenes to make this happen and we’re looking forward to getting started.”

Jack Daly of Sutton United said:

“We’re delighted to be working with Fanbase this season as the official Ticketing and Fan Engagement Partner. They run one of the most complete ticketing and engagement platforms on the market and we can’t wait to start working with Jerome and his team.”

As Fanbase continues to work with clubs across the UK, the focus remains the same: giving operators the tools to drive revenue, reduce admin and build stronger relationships with their supporters.

Sutton United is the latest example of a club investing in its infrastructure to match its ambition.

‍